Graphic identity for French Pâté
We want you to create a graphic identity of a new brand of spreadable bio/organic products, "Fines Tartines" (i.e "Fine Spread"). The identity- and design proposals should focus on differentiation of ideas for the different recipes, a total of six flavours. Please read more... Read more about the briefGraphic identity for French Pâté
For more details, please see PDF document!
The objective of this work was to create visual identity helpful enough to launch a new brand of bio spreadable products of miscellaneous tastes into bio-market.
To attain the given objective the following graphic means are used.
The logo itself tends to denote the whole concept literally and graphically. Thus, the thin typestyle supports the word “Fines” and the “sandwich knife” hints at the spreadability aspect.
The key feature of this graphic concept is a visual interaction of two elements. One of them is a mentioned above symbolic “sandwich knife”, that forms the
logo. The other one is a specially created “pate-painted” background, which is produced by a ribbed edge of the “knife” in different hues and gives an idea of
variety of tastes.
This two elements visually stick together everything that lays between the logo and the background. (i.e. texts and additional graphic elements).
And, of course, nothing goes without some greenery and the new EU organic logo.
