Graphic identity for French Pâté
We want you to create a graphic identity of a new brand of spreadable bio/organic products, "Fines Tartines" (i.e "Fine Spread"). The identity- and design proposals should focus on differentiation of ideas for the different recipes, a total of six flavours. Please read more... Read more about the briefFines Tartines
BRAND
Discovering early in our process that both pâté packaging and biological packaging carried some strong characteristics, we tried to break the mold completely and merge both directions into a more colorful type driven solution. We wanted to break the mold of pâté pictures and ecological bio greenery. Our solution consists of strong typographic branding with a lighter color palette, and uses color categories to let the consumer visually separate flavors.
PACKAGING
We are suggesting (as this project is in early stages) that metal tins are not used at all in this project. Instead glass jars are used across the whole line for a better ecological feel. Nothing says un-biological non-vegetable pâté like metal packaging. The caps should be a non metallic color (white), and the glass could be less opaque so the the color inside doesn’t compete with the outer packaging.
TOP: Keeps you informed from above!
SAFETY STRIP: Lets everyone know your the first to open!
LABEL: Wraps around the jar!
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Thanks for your time and we hope your Fines Tartines project comes to a quick and happy ending with us at Visual ID.
Hope all is well.
Take care.
