New ideas for marketing activities and a facelift for Homeshop.se

We are at present seeing over our on-line shopping (www.homeshop.se) and are striving to better it. We are hoping to invest in a new website that will give us greater opportunities to be more visible on-line. We would like you to deliver ideas for marketing activities (prio 1)... Read more about the brief

TM//HOMESHOP

We have put together a pitch that centers around a new web retail experience. The proposed campaign will cross print, web, and tv media––as requested. Additionally, we have made an initial sketch of your new identity system and graphic interface.

It is our understanding at TRUMAGIC STUDIO that we live in a time of transformation akin to a phase transition in matter. At the root of this conviction is the more or less explicit acknowledgement that there is indeed a revolutionary idea out there that has captured people’s imaginations. It is not primarily technology that drives this transformation and makes it unpredictable, but individuals who seek to redefine the economy of relationships with the possibilities that technologies offer. We want to reinvest your retail experience such that you can take advantage of the relationship that the web allows. By doing this we envision positioning your company such that consumers can redefine their relationships with the product technologies that you offer.
Moreover, as your campaigning indicates you are aware of the digital retail trends. It is our hope to emphasize the needs of this trend: even if your advertisements provide a tidal wave of new website visits your web retail interface is going to need a drastic upgrade. This is precisely why we elected to start our proposal with your web interface. By allowing HOMESHOP.se to facilitate a forum to listen, you will thereby be able to reimagine your relationships with your target market. In addition, you will effectively generate the research and intellectual property needed to transition into the new digital marketplace. This dynamic research will determine the factorization of your consumers’ behaviors and comments into benchmarks that your retail interface follows. We believe that if you rebrand and reinvest accordingly you will revitalize your retail subscribers. With our design intelligence you will be able to evolve according to your consumer conversion needs.