Städa Sverige pitch by TKAL

Objective
The purpose of this site is to show young people the most fun way for their sports clubs to earn money to spend on trips, equipment and events. It should also be easy to understand how it works, what their contribution makes for the environment and what current participators think about it.
Potential sponsors and journalists should also find the site appealing and easy to navigate for their respective purposes.
The businesses and sport clubs that already cooperates with Städa Sverige is provided a space to show off how they made a contribution to the environment, and what they got out of it.

Site Structure
The structure of städasverige.se has undergone a great change. On todays site, it is difficult to understand how to and why you should participate in this fun, enjoyable way to make money while doing a good deed for the environment.

Graphics, fonts and colors
Graphic elements, the font and colors are wisely picked and created to get a playful, modern and happy approach, associated to environmental awareness and sports in a youthful but still stylish way.
A nice looking badge for marketing in social media is developed, and the yellow bag is slightly modernized.