Graphic identity for French Pâté

We want you to create a graphic identity of a new brand of spreadable bio/organic products, "Fines Tartines" (i.e "Fine Spread"). The identity- and design proposals should focus on differentiation of ideas for the different recipes, a total of six flavours. Please read more... Read more about the brief

Save The Pâté!

Concept description by
KaVe

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When we asked people about their thoughts on pâté one thing became clear: pâte´ was sure to make your dinner-party a success in the late 70s or early 80s. But nowadays you didn't see it as often, much less serving or eating it yourself. It seemed like the pâté had gotten lost and when going through the brief we started a cause to save it.

The idea: As passionate pâté lovers we want to fight to advance Hénaff’s tasty patés and protect them from cultural decline. This is our cause.

Parallel to our cause, there’s a battling movement fighting for the enviroment and by association we believe that we can position Hénaff products strongly in organic stores and encourage consumers to take action, fight the cultural decline and purchase a pâté.

And with every cause there has to be a slogan.

Ours is: SAVE THE PÂTÉ!

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