New brand and graphic profile for gasoline tricycle

We want to create a new interesting brand, logo and a graphic profile for a new gasoline tricycle. The brandname should be workable in different countries. But it can also be a local name with some meaning. The pitches should include suggestions for the brand (name), logo and a... Read more about the brief

ORGO

Concept description by
spin437

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Word ORGO is a completely new word and there is no particular meaning in any language, but with it’s slightly hard voicefulness implies the strength and reliability, since the target group is mostly male population over 35 years.

Logo is a purely typographic solution with aim to keep purified form. Slightly rounded italic typography is intended to emphasize movement and agility but also to point and make feel of something friendly and helping. Brandname ORGO in combination with this visual identity has a role to rise consumer awareness about the properties and quality of the product.

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