Graphic identity for French Pâté

We want you to create a graphic identity of a new brand of spreadable bio/organic products, "Fines Tartines" (i.e "Fine Spread"). The identity- and design proposals should focus on differentiation of ideas for the different recipes, a total of six flavours. Please read more... Read more about the brief

Fines Tartines-Graphic Identity

Logo is a typographic solution with aim to keep purified form. Freehanded typography intends to emphasize dynamism, freshness but also to point on the spreadable aspect of the product.

Fines Tartines visual identity has a role to rise consumer awareness about the properties and quality of the product.