Graphic identity for French Pâté

We want you to create a graphic identity of a new brand of spreadable bio/organic products, "Fines Tartines" (i.e "Fine Spread"). The identity- and design proposals should focus on differentiation of ideas for the different recipes, a total of six flavours. Please read more... Read more about the brief

Fines tartines

Concept description by
Regis

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As the Henaff brand has strong position in market I would suggest to not create new brand but a sub brand. The Fines Tartines should look neat and noble to appeal customers who look for organic products.

The solution to distinguish products with different recipes is
different colours. Colours which are representing the main
ingredients used in recipe.

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