New brand and graphic profile for gasoline tricycle

We want to create a new interesting brand, logo and a graphic profile for a new gasoline tricycle. The brandname should be workable in different countries. But it can also be a local name with some meaning. The pitches should include suggestions for the brand (name), logo and a... Read more about the brief

U-TRIKE

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U-TRIKE is the Utility-Tricycle. We wanted to keep this simple, appeal to a market that want to 'call a spade a spade' and not over complicate things. 'Will the U-TRIKE be a reliable, cheap and useful tool?' Yes.

We feel that the design reflect the name, its simple and uncomplicated, using clean industrial lines that are easy to read. The branding will use images of nature alongside bold colours.

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