New brand and graphic profile for gasoline tricycle

We want to create a new interesting brand, logo and a graphic profile for a new gasoline tricycle. The brandname should be workable in different countries. But it can also be a local name with some meaning. The pitches should include suggestions for the brand (name), logo and a... Read more about the brief

TYKE

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For an exciting new product to the market, we believe it's important to give it an exciting new name. The TYKE is not a motorbike, scooter or ATV, it is an entirely new category of vehicle with an instantly recognisable and catchy name. The TYKE is a name we want to become synonymous with the rural utility gasoline tricycle.

We have opted for a modern, stylish design approach for the TYKE brand, using chrome and black to reflect the high build quality. The 'Y' has been created to resemble the handle bars and headlight of the vehicle and could be used as a unique identifier throughout the branding.

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