Graphic identity for French Pâté

We want you to create a graphic identity of a new brand of spreadable bio/organic products, "Fines Tartines" (i.e "Fine Spread"). The identity- and design proposals should focus on differentiation of ideas for the different recipes, a total of six flavours. Please read more... Read more about the brief

Don’t panic, it’s Organic

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I have put together a collection of designs, which can easily be adapted to suit the whole product range, including both meat and vegetable varieties.

Using a style of photography and illustration, I have created a brand to suit a variety of styles. The corporate colour of Henaff, blue, is included in all of the designs, along with other organic colours such as browns and beiges, which reflect the use of natural ingredients in the product.

I have designed both stickers for on jars, and cardboard sleeves for plastic packaging. Included in the design is the slogan
‘’Don’t panic, it’s Organic’’, translated into ‘’Pas de panique, c’est Biologique’’ in French.

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