Inside Matters

This proposal is some kind of storyboard or synopsis that can work very well on TV and Cinema. Developing it with high resolution quality, good actors and places.

As the Dressman Man Underwear selection and variation is unique compared with the traditional basic range, the advertising spots should be too. The idea is aimed at both men and women of all ages.

The goal is to generate more interest in buying Man Underwear.
Generally, it is not an important point in a man's wardrobe.
That is why through situations with some smart humor and fun, the importance of what we see on the outside is not enough if the inside does not accompany it; then the visible becomes meaningless.

This campaign aims to make people understand that underwear goes with a right and proper outfit. This is achieved through everyday situations that are shown on the spot. Sympathetic cases that men know well. Especially when trying to generate attraction and desire.

I am convinced that all will eventually feel reflected and seeing it with a knowing smile.

I will try to describe my idea using words and some pictures to make it more understandable. In an illustrative way.

This is the situation:

A man and a woman meet at a stylish bar (it is midnight and it is a romantic place).
She thinks he is really handsome and smart.
After some drinks, they go out together.
In the street, she feels surprised looking at his awesome car!
But once she gets in, sees there is a whole mess inside.
She does not like that.
They arrived at his house and she feels excited looking at his wonderfull house!
She doubts a little, but then she agrees to enter.
Once in the house, her face reveals a disgusting expression because what she sees is worse than inside the car!.
She feels really disappointed and she is in a bad mood now. He is waiting for her in the stairs, he raises his hand and winks and eye (trying to conquer). She looks at him, looks at his waist (hips) in a challenging way, raises an eyebrow and then turns around and left the house. Now the camera makes a zoom out showing how he stays alone with a sad face while the girl leaves the neighborhood.

And a phrase appears on screen:
"Inside matters." and the DRESSMAN logo. (another option coul be "Also the insides matters"...or something like that)

Playing with this idea, some little shorter commercials could be made.

For example:

A man takes a packet of chips; in the wrapper they seem to be huge and perfect! But when he opens the package, takes a couple of chips and realizes they do not look as appetizing as in the picture!.
There appears: "Inside matters." and the DRESSMAN logo

A man buys a book wrapped in transparent foil, in the cover you can see a great photo of the solar system. But when he finally opens it, the images inside are draws and cartoons. It was a children's book!
There appears: "Inside matters." and the DRESSMAN logo

Following that idea, a lot of similar situations can be carried out.

Thank you for your time.