New brand and graphic profile for an automatic garage door
We want to create a new interesting brand name, logo and graphic profile to our garage door segment. The key issue is to offer the same standard as our competitors but with a more reasonable price. High quality with good price. That is our position. The brand will communicate... Read more about the briefDoorge
The main idea was to develop a new interesting brand, logo and a graphic profile for a new garage door making direct reference to the product, using strong words, contrast colors and well thinking shapes to achieve a great commercial impact. With this unique and exclusive name that permeates and interprets the product, but manages to transcend it and become independent, a high quality concept was reached.
"Doorge" borns from the combination of "door" and "garage", evoking the key words of the product: Garage door.
It is strong enough to get into people's mind. It's easy to remember!
Everybody will identify the brand with the kind of product we are talking about.
"Doorge" is a unique and exclusive name that permeates and interprets the product, but manages to transcend it and become independent.
The idea was to make direct reference to the product. Analyzing the logo we can interpret it like a 'side cut' view of a garage.
Using horizontal bars to represent de door, an special pattern that repeats in all the garage doors.
The letter D of Doorge with an open space simulates a garage, a house...you are at home.
And a little and simple car makes a direct alussion to the main porpuose of the product: protect you car safely.
