Design a Beer tap/tower for our Premium Beer Brand
We want design ideas/pitches of a beer tower and beer tap for high quality beer bars in Spain, who want to introduce the brand with a highly distinctive item. Technical or industrial design will not be evaluated; it's more about creating an "advertising and point of sale device". Read more about the briefAffligem: The Sharp Beer
The sward gives the illusion of being immersed into the bar thus reflecting the sharpness of the band and maybe the beer itself as well (I don't know I haven't tried it :-).
When the bartender is filling a glass with beer he pulls the sward's handle as if he is trying to pull the sward out of the bar. This shows the history and strength of the bear and positions it as a solid brand.
This creates an interactive experience for the customers and stimulates their curiosity to try the beer.
The brand logotype is clearly legible on both sides of the sward for maximum visibility as customers can see it from both ends of the bar.
