New brand and graphic profile for an automatic garage door

We want to create a new interesting brand name, logo and graphic profile to our garage door segment. The key issue is to offer the same standard as our competitors but with a more reasonable price. High quality with good price. That is our position. The brand will communicate... Read more about the brief

Terminus

Minimalistic and iconic branding that emphasize the good feeling of safety and homecoming.

Home is peace, and the good feeling of arriving back home is what has been the inspiration for the branding of Terminus. It is what will be visible for the consumer when arriving back after each journey when facing the garage and/or when grabbing the remote opener. Terminus is the brand that through its features and its literal meaning; final point in space or time, or the end of a railroad or other transport route communicates the safeness of home and the place where you can store your vehicle and other goods. The word terminus does also translate to, and exist in most languages. The design of the logo has partly been inspired by the physical features and construction of the garage doors and could be used in many interesting ways, for example online and animated on the web.