New brand and graphic profile for an automatic garage door
We want to create a new interesting brand name, logo and graphic profile to our garage door segment. The key issue is to offer the same standard as our competitors but with a more reasonable price. High quality with good price. That is our position. The brand will communicate... Read more about the briefPortiq
Genesis
In many languages, “port” is part of the word for “door”. In all languages, IQ refers to intelligence.
So, when you have a top quality garage door with a really good price, you have a smart door. A Portiq.
Sound
Maybe a French nuance. Maybe a Swedish touch. Apart from those, the name is quite international, evoking the product category.
Looks
The clean, perfectly balanced design symbolizes the manufacturing quality of the product. The middle elements bring dynamism while suggesting technological superiority.
