New brand and graphic profile for an automatic garage door
We want to create a new interesting brand name, logo and graphic profile to our garage door segment. The key issue is to offer the same standard as our competitors but with a more reasonable price. High quality with good price. That is our position. The brand will communicate... Read more about the briefIngenius
The Reason
This new garage door offers high quality for a good price. Therefore, it is the smart choice for any price sensitive buyer.
The Name
To make it more “universal”, I altered the spelling of ingenious. Thus, the proposal becomes a stronger brand name and gains a fortunate reference to genius.
The Logo
I used a handwritten typeface to emphasize the high quality of the product. Its elegance is balanced by the stylized door sections used to represent reliable technology.
