TV ideas to celebrate the Man and revamp Man Underwear

The client: 

Dressmann is Northern Europe’s largest menswear company, with 400 shops in Norway, Sweden, Finland, Denmark, Latvia, Iceland and Germany. Dressmann is part of the textile group The Varner Group, which has centralized administrative offices in Billingstad, outside of Oslo, Norway.

Dressmann and Dressmann XL have the quality and price-conscious man’s wardrobe needs covered. With a wide selection of clothing for men of all ages, our concept offers “Value for Money” to all of our customers. The selection in our shops ranges from casual-wear and basics, to formalwear.
For more information visit: http://dressmann.com/en/About-us

The product
Man Underwear is Dressman’s own underwear collection.
The underwear is of high quality with a low price tag. But above all, the selection and variation is unique compared with the traditional basic range.
Value words
- Quality
- Wide range
- Price

We're looking for ideas and proposals on storyboards, sketch films and/or synopsis that works on TV and Cinema.

 

All pitches for this brief

Invisible man

Dressmann
Unseen not means unimportant
Read more Like 15 people like this 

En oväntad klassiker

Dressmann
Alla vet hur Dressman-reklam ser ut. Och det vill vi vända till vår fördel.
Read more Like 18 people like this 

Changes

Dressmann
As life changes, the requirements on a solid pair of underwear really don’t.
Read more Like 18 people like this 

Undress to Impress

Dressmann
I designed this ad as a humorous yet clever approach to the underwear industry.
Read more Like 19 people like this 

Hero theme

Dressmann
Series of storie: Underwear for real hero!
Read more Like 14 people like this 

Sport theme. "In Dressmann underwear you'll never lose!"

Dressmann
My idea is not just one short video, but series of stories. Sport theme is very wide, and where can be a lot of them. The main Idea is that you can...
Read more Like 14 people like this 

Size matters

Dressmann
Size matters right? We think so that’s why we have a huge range of mens underwear - from stylish supportive briefs, to lose comfortable boxers. All...
Read more Like 18 people like this 

Mama said

Dressmann
Through the years many mothers have been telling their children that its best to have nice underwear because you never know where you will end up.
Read more Like 20 people like this 

Dressmann Heroes

Dressmann
Hur ska vi på bästa sätt framhäva Man Underwear på ett sexigt, maskulint och sofistikerat vis som talar till både kvinnor och män i ett relativt...
Read more Like 15 people like this 

Super Sexy

Dressmann
A TV commercial idea for Dressmann Man Underwear.
Read more Like 13 people like this 

Dressmann underwear TV

Dressmann
To show male underwear collection using composite images of models.
Read more Like 16 people like this 

Inside Matters

Dressmann
This proposal is some kind of storyboard or synopsis that can work very well on TV and Cinema. Developing it with high resolution quality, good...
Read more Like 15 people like this 

Full-Monty / Dressmann

Dressmann
Under your clothes, only Dressmann
Read more Like 20 people like this 

Dressmann star

Dressmann
read the sinopsis brief
Read more Like 17 people like this 

Outfit?

Dressmann
It is a flexible concept that can be adapted according to a plot of humor
Read more Like 13 people like this 

Rick, Nick & Mick

Dressmann
A guy’s life is hard. Therefore, when he fails, he needs to lift his spirit with the original designs of Man underwear. After all, you can’t change...
Read more Like 12 people like this 

Man, this is fun!

Dressmann
With their original designs, the Man Underwear line brings lots of fun to the Dressman collection.
Read more Like 15 people like this 

Change is good

Dressmann
Due to the wide range of Man underwear, I can choose the right pair for any occasion.
Read more Like 15 people like this