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Expert

Expert is a chain of 195 stores throughout Sweden. Shops combined annual sales of approximately SEK 4 billion and is one of the largest players in the consumer electronics in Sweden. We sell a carefully selected range of consumer electronics and our feature is personal service, specialist and key retail locations.

Client briefs

Pimp the Store

2008-05-09 Expert PIMP THE STORE campaign, in your way Lower the demographic age of Expert’s current target audience Focus on store displays, promotional in-store media and price signs Read more