New brand and graphic profile for an automatic garage door

The client:

Trendimport started in 2003 by importing goods from Asia, with direct delivery to end customers without middlemen. Trendimport take the responsibility in the whole value chain from product development through logistics and after sales.

The product:
Modern sectional door in different designs. Well-insulated and adapted to the Nordic climate. The port consists of horizontal sections through the rails suspended under the ceiling. This allows one to garage height advantage in the best way, because the door leaf rolls straight up. The brand also offer a wide range of accessories and automatic garagedoors openers.

The brief:

We want to create a new interesting brand name, logo and graphic profile to our garage door segment. The key issue is to offer the same standard as our competitors but with a more reasonable price. High quality with good price. That is our position.
The brand will communicate with dealers and consumers.

The key values in the new brand is:
- Know-How
- Safety
- Fresh newcomer feeling
- An easier day for the consumer

Background:

We are in need of a new name to our automatic garage door segment.
The new profile we're looking for will be the key issue in our new platform with a new organization dedicated for this.

The key issue is to offer the same standard as our competitors, like Höörmann or Crawford garage doors but with a more reasonable price.

High quality with good price. That is our position.

Pitch requirements:

The brandname should be workable in different countries.

The pitches should include suggestions for the brand (name), logo and a graphic profile (proposals of specific fonts, colors and other graphic elements etc? This up to you...)

Also, if you have the opportunity, please show us a sketch on how the graphic profile should be implemented on our future website (startpage).

For more images of the garage door please see "Downloads", or visit this website:
http://www.investliving.com/system/search/search.asp?catId=352

Do you have any questions and/or comments regarding this client brief? Post them on this page and we'll try to answer you as soon as possible.

*** LATEST NEWS 2010-08-27 ***
Congratulations to creative members "standardhype" who got the Gold Medal and 15.000 SEK, and "MNGSN STHLM DSGN" who earned a Silver Medal and 5.000 SEK!

Medalists

Nordiso Automatic Garage Systems

standardhype

2010-08-10 06:20 Trendimport

Working from my previous idea I have revised the name Removed Door to make it feel more catchy and offer another option that suites the door...

abierto

MNGSN STHLM DSGN

2010-08-16 23:41 Trendimport

We suggest the brand name abierto – it is spanish for ”open”. The name sounds modern, ambitious and highly positive. And it is short and easy to pronounce.

All pitches for this brief

Terminus

geddaton

2010-08-16 23:43 Trendimport

Minimalistic and iconic branding that emphasize the good feeling of safety and homecoming.

Read more 0

abierto

MNGSN STHLM DSGN

2010-08-16 23:41 Trendimport

We suggest the brand name abierto – it is spanish for ”open”. The name sounds modern, ambitious and highly positive. And it is short and easy to...

safeguard

Paper or Plastic

2010-08-16 23:21 Trendimport

Safeguard sums up the basic human need to feel safe (one of the key values in the brand), and for their posessions to be protected.

Doorge

pabloyw

2010-08-16 23:14 Trendimport

The main idea was to develop a new interesting brand, logo and a graphic profile for a new garage door making direct reference to the product, using...

Read more 0