Graphic identity for French Pâté

The client:

The Hénaff company was created in 1907 and is the leader of the pâtés and sterilized rillettes in the large and medium supermarkets in France with a market share of more than 26%. For more information please visit http://www.henaff.fr/en/

We want you to create a graphic identity of a new brand of spreadable bio/organic products, "Fines Tartines" (i.e "Fine Spread"). The identity- and design proposals should focus on differentiation of ideas for the different recipes, a total of six flavours. Please read more about these flavours under "Background" below.

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All pitches for this brief

fines tartines /Hénaff

saidswayssi

2010-09-27 22:56 Hénaff

i started my work with a sketch of a custom typo i did the letters in a more comic way than rendered those letters in the style of bread....i added a...

Organic

fredrikholmberg

2010-09-27 21:54 Hénaff

My suggestion is to make an identity without additive. An organic graphic identity. Just like the products.

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Hénaff Fines Tartines

Neuwerk

2010-09-27 21:36 Hénaff

The idea work on the supposition from Hénaff to take the step from the multiple retails into the organic stores. With a complete new face present...

Fines Tartines-Graphic Identity (version_2)

spin437

2010-09-27 20:33 Hénaff

Logo is a combination of smooth italic typography and graphic detail with aim to put accent on the spreadable aspect of the product.

HENAFF - fines tartines HOME MADE

LittleS

2010-09-27 19:14 Hénaff

"Home made" patés.

Fines Tartines

Visual ID

2010-09-27 18:43 Hénaff

Discovering early in our process that both pâté packaging and biological packaging carried some strong characteristics, we tried to break the mold...

Modernising the Hénaff Brand

mmkmedia

2010-09-27 17:50 Hénaff

By giving the Hénaff brand a clear, modern style, it immediately becomes associated with organic goods. We have also made the ingredients part of the...

BioHénaff

Chriak Design

2010-09-27 17:42 Hénaff

With a simple coloring scheme, I tried to identify the bio/organic product segment with a new sub-logotype with a talk balloon saying "Bio...

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Save The Pâté!

KaVe

2010-09-27 15:47 Hénaff

When we asked people about their thoughts on pâté one thing became clear: pâte´ was sure to make your dinner-party a success in the late 70s or...

Fines Tartines-Graphic Identity

spin437

2010-09-27 12:47 Hénaff

Logo is a typographic solution with aim to keep purified form. Freehanded typography intends to emphasize dynamism, freshness but also to point on...

Fines tartines

Regis

2010-09-27 12:37 Hénaff

As the Henaff brand has strong position in market I would suggest to not create new brand but a sub brand. The Fines Tartines should look neat and...

Proposal for brand and graphic identity for french pâté – Hénaff

MNGSN STHLM DSGN

2010-09-27 11:51 Hénaff

Our aim was to create an elegant and authentic brand and graphic identity for the biological/organic stores and their customers. To deliver a design...

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Delicias

polodiaz

2010-09-27 08:45 Hénaff

new brand proposal for a french paté.

Fines Tartines

LaMagnaDesign

2010-09-27 07:39 Hénaff

For the Fines Tartines labels I wanted to make an organic look describes what the product is, and how it tastes.

Graphic identity for French Pâté

Yarko

2010-09-27 01:14 Hénaff

The key feature of this graphic concept is a visual interaction of two elements. One of them is a symbolic “sandwich knife”, that forms the logo. The...

Don’t panic, it’s Organic

Paper or Plastic

2010-09-26 20:16 Hénaff

I have put together a collection of designs, which can easily be adapted to suit the whole product range, including both meat and vegetable...

bale for henaff

tony.parhan

2010-09-26 14:09 Hénaff

Differentiate with color

FinesTarines

K-one

2010-09-26 11:31 Hénaff

Kept the logo light with a little 'swing' in it for its lightness and spread-ability plus the colors of each product soft to show the...

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Henaff - BIO 100% breton

StudioCreme

2010-09-26 04:14 Hénaff

Through this work I wanted to bring out the quality of the produce used by Henaff to make their paté and the personal involvement in the making of...

Henaff Bio

claudianegru

2010-09-25 02:56 Hénaff

The graphic identity i propose is designed to reinforce the quality of the Henaff Bio products and to set them, also visually, apart from the other...