Positioning for reliable and fast Mobile Broadband ("Challenge 2")

The client/requestor is a global telecom operator. In one of its markets, the requestor is a market leader regarding mobile broadband and its position is being the fastest.
This requestor has also wished to be anonymous which makes this our first "secret/private" client brief on Mypitch.com. Sounds exciting? We think so too!

The scope is to create a campaign to position the requestor as having reliable and fast mobile broadband for the mass market. The scope is to create a statement which will address the mass market, to be the given choice for the people. Talk about a fast mobile broadband reaching a broad population, here and now. The campaign shall work in all media, but expected outcome in this scope is a TV manuscript and story board, print ad, outdoor poster and web banner.

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