Positioning for the Best Mobile Broadband ("Challenge 1")

The client/requestor is a global telecom operator. In one of its markets, the requestor is a market leader regarding mobile broadband and its position is being the fastest.
This requestor has also wished to be anonymous which makes this our first "secret/private" client brief on Mypitch.com. Sounds exciting? We think so too!

The scope is to create a campaign to position the requestor as having the best mobile broadband. The scope is to create a statement which once and for all shows that there is really only one choice. The campaign shall work in all media, but expected outcome in this scope is a TV manuscript and story board, print ad, outdoor poster and web banner. Please note that the outcome should be on idea basis, not complete production.

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