Real name: Robin Sundving
1. Tell us a little about yourself:
I grew up in the south of Sweden and got interested in music and writing at an early age. I have a degree of master of social science with a major in media and communication from the University of Halmstad. Coming up with creative solutions to interesting problems, is what I consider to be my undisputed destiny.
2. What are the most challenging and rewarding aspects of working as a creative?
The challenge is something that comes from within. If you don’t constantly try to surpass yourself, most of the creative challenge will be lost. And if you don’t challenge yourself, you will not gain the reward of improving your skills.
3. Describe the creative process, do you have a working model that you follow?
My approach is different depending on the mission and its nature. If I were to describe some kind of core in my approach, it would be ”The details are as important as the whole”. I give myself plenty of time to evaluate my ideas. When I’ve chosen a winning idea and produced it, I always take a final ”glance in the rearview mirror” to see if the result is consistent with the original idea.
4. How has today’s technology helped you in your work?
If I limit myself to discuss how today's technologies affect the way I come up with ideas, the Internet is by far the biggest and best tool for inspiration. I can explore websites like Wikipedia and Youtube for hours. Another valuable source for inspiration is the comments from other users of social media.
5. What are your plans for the future?
To become a creative mastermind and to work with many interesting clients. If I will be working as a freelancer or an employee, only time can tell.
6. Can you describe your ”dream client” or ”dream case”.
Dream clients are those who give creative freedom. Almost all types of business are interesting. Creative missions are only as interesting as you make them.
7. How did you come into contact with Mypitch?
Through an article in Resumé (www.resume.se).
8. What are your thoughts about Mypitch – The good and the bad?
Fantastic business idea! What's not to like? Interesting clients and nice, service-minded staff.
9. Any tips for other creatives who are thinking of joining and taking part in pitches from Mypitch.com?
Do your thing! And trust yourself. The sky is the limit. Browse through the web for inspiration. Another advice is to check out previous medal winners on Mypitch.com.
Robin, thank you so much for your inspirational answers and we wish you the best of luck in our future creative missions here on Mypitch.com!
/ Team Mypitch
